A small senior team, with a group behind it.
MarginKeel is part of the Wadia Group of Companies. We stay focused on one kind of client and one method, while the group handles everything that isn’t client work.
A keel keeps a boat steady and on course.
That’s what good operations do for an agency’s margin. Growth is the sail. Visibility, structure and aligned pay are what stop it from tipping over.
We work with owner-led firms of 15–50 people, and we install the systems ourselves rather than leaving a report behind. MarginKeel is led by Pelar Esshaki.
Narrow focus
One kind of client: owner-led firms that sell people’s time.
Repeatable method
The same five steps every time, so quality doesn’t depend on one person.
Installed results
Every project ends with working systems, not just recommendations.
Incentives in our DNA
The Wadia Group runs on profit-linked equity for its own principals.
Shared services that let a small team deliver like a bigger firm.
Wadia companies share the functions every firm needs, so each one can stay small, senior and focused on clients.
Shared sales
Group sales support, so our senior people spend their time on clients.
Finance
Accounting and finance run at group level.
Legal
Client contracts, and legal review of every pay plan we design.
HR
HR and recruiting support, and a second set of eyes on people changes.
Meet Landed, our sister company.
Landed runs project management for managed service providers (MSPs), with the same Wadia backing behind it.
Different clients, one standard.
Each Wadia company serves one kind of client with one repeatable method, and shares the group’s sales, finance, legal and HR. And each logo hides a W somewhere. Ours is in the reflection.
Let’s look at your numbers together.
A free 30-minute call is the easiest way to start.